Brand Identity Development

Before developing any marketing materials for your business you first need to understand the identity of the company.

Think of your company like a person. If you go about talking to customers before you know the way you would like to portray yourself, what you stand for and what your values are, you’re going to end up acting as if you have a split personality. That’s just going to be confusing for everyone. Working closely with your team we will determine:

• The purpose of your company
• A consumer facing benefit led, value proposition
• Your strategic positioning in the market
• Your brand values
• The tone of voice (written and visual)
• Consistency in communications across all channels

Having a fully developed and clear brand identity that differentiates you from the competition is essential in order to develop marketing communications that are as effective as possible.